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Kwik Trip Loyalty Home Kwikrewards. Kwik Rewards Welcome Page Kwiktrip. Conversely, the AlixPartners Convenience Store Industry Outlook study found that c-store consumers across all age groups expected to order more deliveries over the next 12 months than they did in the previous 12 months.
Additionally, 23 percent of the consumers who participated in the study said they used curbside pickup in the past six months. As a megatrend, convenience is only going to get bigger. Adapting is especially important for impulse-driven categories — namely, candy and snacks. Effective E-Commerce Solutions Although the pre-pandemic world was largely defined by e-commerce, the coronavirus pandemic accelerated the digital domain, taking it from a convenience to the norm.
Rather than having to get into their car and drive to a store to buy it — or, worse yet, potentially going to a competitor to do so — they can click on it, buy it with a few taps, and have it delivered without having to leave their couch. On average for both pickup and delivery orders, this category is in the last third of items added to a cart prior to checkout, data from Vroom shows. Vroom Delivery is an e-commerce solution designed specifically for the needs of c-stores and small markets.
On an average pickup order, 9 percent of all baskets contain at least one item from the candy and snacks category. The Role Of Loyalty Programs Loyalty programs can play a big role in marketing candy and snacks by enabling brands to directly message customers with targeted offers. This is particularly true among younger consumers.
Sixty percent of those aged and 51 percent of those aged said loyalty programs are important to them. He suggests working with CPG partners to fund offers that will introduce these customers to new categories. He also recommends that retailers target low-frequency category purchasers with lower-value or multipleproduct offers to reinforce and increase their existing behavior.
MPC announced its intention to spin off its Enon, Ohio-based retail arm. Three months later, MPC began entertaining offers for the nearly 4,store convenience chain.
Even in the face of the challenges presented by the health crisis, MPC reached an agreement in August to sell Speedway to 7-Eleven Inc. With an expected closing date of Q1 , the transaction was pushed back to the second quarter as both sides waited for the Federal Trade Commission FTC to finish its anticompetitive review.
Despite the starts, the stops and the delays, MPC and 7-Eleven officially sealed the deal on May 14, paving the way for Irving, Texas-based 7-Eleven to cement its place among the top chains in the U. Together, we have the opportunity to redefine and enhance the customer convenience experience nationwide. This is a ground-. So, it comes as no surprise that 7-Eleven keeps its crown as the No. That figure far outnumbers No.
MPC was previously in the No. In his opinion, having a dominant player could be a good thing for the industry — and the consumer. The French fries and cheeseburger taste the same whether you are in Fargo, N. Ripple Effects The Speedway transaction will have ripple effects beyond just the retailer community. Any large consolidation impacts those that support the channel in terms of products and services, as most acquisitions focus on efficiencies and synergies, according to Scott Burchfield, chief operations officer at.
Impact 21, a retail consulting partner to c-stores. Lottery sales are not included; gas sales are included where applicable. TOP acquisitions are a great time for retailers and suppliers to review best practices between companies and evaluate the best go-forward strategies, which will generally be a positive to the bottom line.
He noted that it is always difficult for a supplier or service provider to the channel when retailers are acquired, particularly if they do not have an existing relationship with the company that is doing the acquiring. The top 10 retailers account for a combined 28, industry stores or 19 percent — and of those, the top three retailers account for a combined 21, stores or 15 percent. Still, the convenience channel remains very segmented. The Acquirers Club Speedway changing hands has not been the only notable merger-and-acquisition transaction this past year — or even on May 14 of this year.
Seeing Exit Signs? Even with the high rate of consolidation in the channel, the c-store industry still provides a compelling and profitable model, and will for decades to come, according to Burchfield. Over the past year, El Dorado, Ark. USA Inc. Murphy USA views value creation through three different lenses: leveraging scale, sharing best practices, and accelerating critical strategy initiatives. The company also sees opportunity with vendor contracts that are slated for renewal later this year and in After the Deal Closes Being No.
In the case of 7-Eleven Inc. Most companies, he said, end up investing as much in the integration efforts post-acquisition as they do in the actual acquisition. As he pointed out, 7-Eleven cannot completely control the franchisee when it comes to operations and presentation of the store to the customer. When unveiling the innovation in May , the company explained that the app would transform a phone into a wallet and would present merchants with an opportunity to strengthen customer relationships by offering a faster, easier shopping experience.
At the time, many wondered if the convenience channel would embrace mobile wallets. And even more importantly, some wondered whether consumers would embrace them. Take Amazon, for example. The Amazon Go concept relies on cameras and sensors to track what shoppers remove from shelves and what they put back.
Customers are billed after leaving the store using credit cards on file. C-store retailers initially were nervous about Amazon Go, but then began rolling out similar frictionless checkout options at their stores. However now, just as the convenience channel catches up on frictionless systems, Amazon is at it again.
This new contactless technology allows customers to shop and pay using just their palm. Talk to the Hand Can we expect the convenience channel to follow suit? The answer is: maybe. That means giving the customer what they want in payment options, product mix, and in removing friction and ensuring their transaction experience with us is as convenient. When considering which payment options to offer, he believes c-store operators must stop and remind themselves of this ethos, and ask questions such as: Is this what the customer wants?
Will this give the customer a more convenient experience? While some in the industry may be concerned about what Amazon is going to offer next, Mike Wilson, chief operating officer at Omaha, Neb. In this business, someone is always going to come up with new gadgets or technology. Wilson thinks palm payment may pop up somewhere in the convenience channel. Imagine attempting to get those folks to utilize palm payment.
From the most established brand in the convenience store retailer space comes one of the highest honors in the industry: the Convenience Store News Hall of Fame. Strengthen and develop industry relationships Be known as a leader in the industry Gain visibility for your brand and products Reach retail and supplier executives and key decision-makers.
Join us as we help nurture and celebrate the exceptional leaders of tomorrow in the convenience store industry. The Convenience Store News Future Leaders in Convenience program celebrates and develops the next generation of convenience retail leaders by providing a forum for talented young business people to hone their leadership talent while recognizing the achievements of an emerging leaders under the age of 35 at the time of nomination.
The CSNews Future Leaders in Convenience program provides a comprehensive workshop and networking program that teaches young convenience store managers and executives how to achieve their full potential as leaders in their organizations and the industry at large. The international retailer piloted the technology at select Circle K stores in Norway before bringing it to Sweden this spring. Pay by Plate enables Circle K customers to pay for fuel using sign recognition and a mobile app.
Similarly, Alltown, part of the Waltham, Mass. Alltown began testing the PayByCar technology in mid Drivers with E-ZPass transponders can register for PayByCar online and then use their transponders to pay for gas and other goods at Alltown locations without having to touch the gas station keypad or take out cash, a credit card or mobile app.
Variety Is Best As East noted, the pandemic has accelerated the adoption of new self-checkout and touchless checkout options available to consumers. He pointed to mobile app payment; buy online, pick up curbside; buy online, pick up in-store; self-checkout; and assisted checkout as options that are proving very successful already.
Retailers must know their customer base, and recognize that geographic location can make a big difference in technology adoption rates. The ideal place for a c-store retailer to be, Myhren maintains, is having a culture and platform in place that enables the operator to be a fast follower.
If it becomes apparent this is indeed what the customer wants, I think we need to honor that and get to work on it. Employees deserve to feel they can bring their full selves to work, and no one should be discriminated against or experience bias in the workplace.
Accountability breeds confidence and ensures everyone is onboard with making strides toward equity. Acknowledging privilege is a great place to start. Big or Small, It Starts at the Top Whether your organization has employees around the globe or just a few in your hometown, a commitment to DEI diversity, equity and inclusion matters to the people who work for you. At NEW, we strive daily to provide solutions for our corporate partners that help them build a workplace where everyone gets a fair shake.
You must walk the walk for DEI efforts to reach their full potential. Stated DEI goals and transparent reporting are a great way to hold everyone accountable to workplace progress.
While it can be hard at first, being honest about where you are earns the trust of your employees — and customers. For example, we know that women, particularly women of color, are underrepresented in corporate leadership positions. Educating yourself is another powerful step. Dozens of articles have been written listing the resources those with privilege can leverage to educate themselves.
Take a look at a few and set yourself a reading list. No Tolerance for Intolerance One of the strongest steps you can take is something every employee, from the most junior to a CEO, can put into practice: speaking up.
There is no more. Show your employees by example that they work in an environment where all are welcome. Embrace awkward conversations. React with openness to criticism and a willingness to listen, and you will continue to set a model of trust and safety for those around you. Any organization can make DEI a key tenet of their business and reap the rewards that come with it.
Seventy-four female managers, executives and directors who work in the convenience store industry are being honored in our program. In addition to being a presentation sponsor for the Top Women in Convenience program, NEW and CSNews have partnered to develop this series of columns directed at helping corporate leaders drive more inclusive company cultures. But any organization can make DEI a key tenet of their business and reap the rewards that come with it.
CSN Sarah Alter is president and CEO of the Network of Executive Women, a nonprofit learning, leadership and gender equality advocacy organization of 13, members representing nearly organizations , plus national and regional corporate partners, and 22 regional groups in the United States and Canada.
NEW advances gender equality and diversity in the retail, consumer goods, financial services and technology industries.
Size: 8, square feet Location: U. Hwy 27, Davenport, Fla. It is with this approach to business that the Atlanta-based convenience store retailer is broadening its values to include the professional trucking community. RaceTrac is focused on growing its number of travel centers and recently cut the ribbon on its third travel center location. Situated on U. Highway 27 in Davenport, Fla.
Its newest travel center in Davenport offers: indoor seating and square feet of patio space with covered and uncovered seating; 36 truck parking spaces; 16 frontcanopy fueling stations; an extended canopy with seven lanes for high-flow diesel with bulk diesel exhaust fluid DEF for professional drivers; merchandise specifically catered to the professional driver such as tools, hardware, apparel and electronics; and free Wi-Fi.
Inside its travel centers, RaceTrac also offers professional drivers a wide selection of fresh, on-the-go food and beverage options. We take this feedback to heart and incorporate these learnings as we continue to innovate. Guests have emphasized the high level of store team engagement, our truck parking, cleanliness of the facility, and our delicious food offer.
Future Growth Plans RaceTrac plans to lean heavily into the travel center channel and has ambitious goals to build new sites across the Southeast and beyond, Hopkins told CSNews. Our network will continue to expand long-term and deliver a consistent guest experience throughout the Southeast and beyond. The chain also currently operates more than traditional convenience stores in Alabama, Georgia, Florida, Louisiana, Mississippi, Texas and Tennessee.
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